If you’re planning on using yellow pages advertising to advertise your business, this article can help. It covers topics like target clients, advertising costs, and renewing a contract with a yellow pages attorney. For your own legal needs, read on to learn more. After reading this article, you’ll have a better idea of how to utilize yellow page advertising for your business. And, if you’re already using a yellow pages attorney, you can learn how to keep your contract until it expires.

Find a lawyer in the yellow pages

The golden rule of advertising for lawyers is to put up a good online presence. The yellow pages, however, fall short of the mark. Not only are they not optimized for search engines, but they are also poorly managed by the companies that produce them. It’s no wonder why lawyers don’t get as many calls as they’d like. One subscriber pointed out an oversight in a listing and suggested that the lawyers’ websites be redesigned.

While fewer people use the Yellow Pages to find a lawyer, more consumers indicate they would prefer to use innovative websites that include legal professionals. According to a study by the ABA’s Standing Committee on Legal Services, only 8 percent of adults would choose the Yellow Pages to find a lawyer. This finding is encouraging for any law firm, but it’s still an underwhelming statistic. Consumers may change their minds and prefer to use an innovative website.

Cost of advertising

Listed below are some tips for effective attorney advertising. Advertising on the front and last pages of a category book will result in more calls than placing ads on the back cover or tabbed card stock. Also, placing ads on the back cover is counterproductive. Users may not look through the back cover of the book before finding a lawyer listed on the first page. Finally, placing ads on the back cover or tabbed card stock may take business from other lawyers.

While many lawyers use the yellow pages as an advertising venue, they are expensive. A 3.8 by 2.3-inch display ad in the Boston Yellow Pages for the year 2000 costs about $7440. Some common specialties include personal injury, criminal defense, divorce, education, and bankruptcy. Other, less common, but still profitable, categories include copyright and intellectual property law. Although attorneys are not required to advertise in the Yellow Pages, they may still benefit from such a promotion.

Targeting clients

Yellow Pages advertising is a cheap option for law firms that want to reach a broad audience. However, Yellow Pages advertising has its limitations. For one, it only reaches those who open the book and flip through the pages. Many people don’t use the Yellow Pages to find businesses any longer, as most of them go straight to Google. While Yellow Pages advertising is still effective for some parts of the target market, it may not be the best option for the entire firm. If you are serious about targeting your ideal client base, consider other advertising methods, including radio and online advertising.

Many lawyers choose to advertise on television. While this is an effective choice, yellow-page books can be used by attorneys who can’t afford to travel and who don’t want to advertise their firm on television. Since advertising budgets for television are higher, using the Yellow Pages can augment their marketing efforts and reach new potential clients. However, it’s essential to understand your target clients and their needs so that you can target them effectively.

Renewing a contract with a yellow pages attorney

If you have signed up for a business plan or contract with a yellow pages attorney, you should understand what it entails. This contract is one of the most important things you’ll do as a business owner, and it should be laid out and agreed upon before you sign. If you are not satisfied with the terms of the contract, you can opt to terminate it before the term has expired.

The first step is to verify whether or not the renewal invoices are genuine. It is important to ensure that the invoices are sent by the actual company, and if the invoices are fraudulent, you should alert the postal authorities. Renewing a contract with a yellow pages attorney should be done cautiously, as there are many ways to avoid being taken advantage of. In general, attorneys who focus on business and personal injury cases should invest more in TV advertising and Internet marketing to expand their reach. Remember, more than 90% of their business comes from referrals.